Swedish municipality criticised for advertising video

Published on 18th November 2019 by BrickTop

Filed under Community, News

Last modified 19th October 2020

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Malmö’s neighboring municipality of Staffanstorp is being criticized for an advertising film showing a battered Malmö and a quiet and idyllic Staffanstorp.


The sound of sirens mingles with sad underlying music as a mother and daughter are filmed in black and white walking down a street in Malmö. They start running, anxiously, as a group of young men who look like they might be gang members throw a can at them. “Many of us wake up in a city we once called our hometown,” says a speaker in Swedish and continues: “But the growing insecurity and the feeling of exclusion have left many feeling lost. According to the video this is what awaits you if you move to the Swedish municipality of Staffanstorp. “There are municipalities where security, care for the elderly, and schools really work,” says the speaker.

The video ad which is classified as an “information film” by Staffanstorp, targets the surging number of traditional Swedes fleeing their towns due to the rise in crime. Sweden has change over the past five years and has seen a high migrant influx. The Muslim immigrant community has a crime problem, It’s a truism that Swedish (and European) politicians have denied in bold-faced lies and assurances to the public. The number of Swedes reporting to have been victims of sexual crimes and fatal shootings has tripled, police officer Gunnar Appelgren describing the country as being in something akin to a ‘state at war.’